Templates and styles

Every site starts from one of these layouts. Your colors, fonts, photos and words go into it, so the finished site won't look like anyone else's. Open a template to see it full size.

Browse the templates

Harbor template preview

Harbor

For restaurants, cafés, bakeries and food trucks. Menu with prices, hours and address up top, and a reservation button.

Fonts: Young Serif and Figtree

Preview
Fade template preview

Fade

For barbershops, salons, nail and tattoo studios. Bold type, a service price list, your team and a book-online button.

Fonts: Anton and Barlow

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Groundwork template preview

Groundwork

For contractors, landscapers, cleaners and movers. Services, the area you cover, licensing and a free-estimate form.

Fonts: Archivo Expanded and Archivo

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Lumen template preview

Lumen

For photographers, artists, designers and makers. A large gallery up front and a simple inquiry form.

Fonts: Gloock and Hanken Grotesk

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Ledger template preview

Ledger

For accountants, lawyers, agencies and consultants. A calm layout with services, how you work and a consultation request.

Fonts: Libre Caslon and Source Sans

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Bloom template preview

Bloom

For spas, studios, boutiques and florists. Soft imagery, a treatment or product menu and a booking link.

Fonts: Bodoni Moda and Jost

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Torque template preview

Torque

For auto repair, detailing, tire and body shops. Open times for today, services with starting prices, and a no-surprise-bills promise.

Fonts: Oswald and Work Sans

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Pulse template preview

Pulse

For gyms, fitness studios, martial arts and personal trainers. Today's classes with spots left, membership prices and a free-class button.

Fonts: Unbounded and Manrope

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Clearview template preview

Clearview

For dentists, doctors, chiropractors and therapists. The next opening, insurance and payment options, and what happens at a first visit.

Fonts: DM Serif Display and DM Sans

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Keystone template preview

Keystone

For real estate agents, brokers and property managers. A home search, featured listings with prices, and a home-value request for sellers.

Fonts: Cormorant Garamond and Manrope

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Wag template preview

Wag

For groomers, dog daycares, pet sitters and vets. Prices by size, a first-visit checklist and a book-now button.

Fonts: Caprasimo and Nunito

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Commons template preview

Commons

For churches, nonprofits, schools and community groups. This week's events, a donation goal with progress and ways to help.

Fonts: Literata and Mulish

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See a template turned into a full site

The sample project takes Harbor from template to a five-page bakery website, with before and after.

See the sample project

Build your look

Mix any layout with any font pairing, then pick a color set or use your own brand colors. The preview updates as you choose, and you can send the combination with your project request. Every font here is free, so fonts never add a license cost.

Layout
Fonts
Colors

Or use your own colorsPick from the color wheel, or type the hex codes from your logo or sign.

Suggest a second color:

Text and button colors adjust on their own so everything stays readable.

Harbor layout with warm and welcoming fonts and Harbor colors.

What your colors say

Teal reads as calm, fresh and clean.

Opposite colors.

Choosing your colors

Colors set the mood before anyone reads a word. Here's what each color tends to say and which combinations work best. These are common associations in the US, so treat them as a starting point. Your sign, storefront and logo matter more.

What colors mean

Red

Energy, appetite and urgency.

Good for restaurants, barbershops, gyms and sales.

Orange

Friendly, fun and affordable.

Good for cafés, pet care, kids' activities and fitness.

Yellow and gold

Cheerful, warm and eye-catching.

Good for contractors, movers and bakeries. Use it on buttons and details, since yellow text is hard to read on white.

Green

Growth, health and nature.

Good for landscapers, wellness, organic food and financial advisors.

Teal

Calm, fresh and clean.

Good for dentists, spas, cleaning and pool services.

Blue

Trust, calm and dependability.

Good for accountants, clinics, plumbers, insurance and tech.

Navy

Authority, tradition and seriousness.

Good for law firms, accountants and consultants.

Purple

Creativity and luxury.

Good for salons, beauty, creative studios and event planners.

Pink

Warm, caring and playful.

Good for boutiques, florists, bakeries and beauty.

Brown

Earthy, honest and handmade.

Good for coffee shops, woodworkers, farms and leather goods.

Black

Bold, elegant and premium.

Good for barbers, tattoo studios, fashion and photographers.

Cream and white

Clean, open and simple.

The background for almost any business. Cream feels warmer than pure white.

Combinations that work

Opposite colors

Navy and coral

The coral details pop against navy, and the navy keeps it serious.

Good for real estate, insurance, tutors and consultants.

Opposite colors

Teal and apricot

Cool teal with a warm accent feels fresh but still friendly.

Good for dentists, pool services, cafés and travel.

Contrasting colors

Forest and gold

A deep green with a metallic accent reads as established and premium.

Good for landscapers, golf, financial advisors and classic restaurants.

One color with neutrals

Tomato and cream

Red brings appetite and urgency. Cream and charcoal keep it from shouting.

Good for pizzerias, diners, butchers and barbershops.

Neighbor colors

Plum and blush

Two colors from the same family feel calm and put-together.

Good for salons, spas, florists and boutiques.

Shades of one color

Blue on blue

A dark and a light shade of one color look tidy and trustworthy.

Good for plumbers, HVAC, clinics and insurance.

One color with neutrals

Charcoal and lime

Mostly neutral with one bright accent, the easiest kind of combination to get right.

Good for gyms, bike shops, phone repair and cleaners.

One color with neutrals

Black and gold

A dark background with gold feels dramatic and premium. Keep the text large and light.

Good for barbers, tattoo studios, lounges and photographers.

Rules of thumb

Let one color lead

Most of the page is your background. Your main color goes on buttons and key spots, and the second color is for small details.

Readable beats pretty

Text needs strong contrast with what's behind it. The builder checks your colors and warns you if buttons get hard to read.

Two or three colors is plenty

Plus black or white for text. More than that starts to look busy, especially on a phone.

Don't rely on color alone

Some visitors are color blind, so things like "open" and "closed" should use words too, not just green and red.

Already have a logo or a sign? Start from its colors: type the hex codes into "Or use your own colors" above, or send the logo file with your request and the colors will be matched for you.

Included with every template

  • Your colors, fonts, logo, photos and words
  • Sections reordered, removed or repeated to fit your business
  • Your own buttons for booking, ordering, calling or directions
  • A layout that works on phones, tablets and computers
  • A WordPress login so you can edit your own text and photos

Quoted separately

  • Pages beyond what your build includes ($150 each)
  • New features such as an online store, member logins or custom forms
  • A fully custom design that doesn't start from a template (included in Pro)
  • Premium themes, plugins, licensed fonts or stock photos, bought in your name and paid by you